This guide is intended to walk marketers through specific areas to help determine if your marketing could benefit from a rescue; and which type of rescue marketing best fits your current situation. It is an extremely helpful aide in taking important first steps on the way to getting your marketing back on track.
Assuming that your organization is still actively marketing and has not stopped or suspended your efforts outright, the first thing that marketers can do is an honest self-assessment of their current marketing. Admitting where there are issues, concerns or flat out failing initiatives will help to clearly see the need for rescue marketing.
The following will provide a snapshot of some critical areas to consider and an opportunity to objectively assess how well your company is doing in terms of marketing performance.
When answering this Assessment, be as objective as possible and check only one column for each item.