It’s not uncommon for marketing plans to fail. Often times there aren’t “Plan B’s” and companies get stuck with trying to save campaigns or marketing plans that are fundamentally flawed from the outset.
Here are the top 7 things to consider when your marketing needs rescuing.
7 Things to start with:
1 Discover your purpose: what problem does your business solve?
2 Be humble: listen to your customers and advisors. When you make a mistake, be the first to acknowledge it, own it, and lean into it.
3 Be real: make sure your story and your actions align; never market from a bandwagon. Instead, focus on what you care about as a business and what your customers care about.
4 Find out what you don’t know: be constantly learning. Acknowledge that you can never master your market or audience because the only constant is change.
5 Be consistent: being erratic and constantly disappearing and reappearing in a personal relationship destroys trust, enthusiasm, and daily relevance. It’s no different in business. Relationships beat algorithms because they are real.
6 Innovate from a position of strength versus weakness: use your USPs to drive how you solve problems and meet needs.
7 Make tough decisions: you may need to strip a business right down to its frame in order to make sufficient change to effectively react to market, cultural, political, or technological changes.
Keeping track of a to-do list and pinpointing those things that are needed to improve on may be challenging. Thankfully, we at The KPI Agency have a first step to steer a failing project back in the right direction. Download our Rescue Marketing Guide to help identify specific areas that could be causing your marketing to fail.