Let’s face it, nobody could predict our current state of things back at the start of 2020. A worldwide pandemic, quarantines, remote working and a shortage on products we all never expected. Not to mention the cancelling of summer festivals, major sport events and even the Olympics. Most companies started the year off with a solid strategy and plan for their marketing efforts. Now the continued uncertainty has left many marketers in limbo. Enter Rescue Marketing.
Rescue Marketing is a highly specialized service that not too many marketing agencies offer. Rescue Marketing can pull failing marketing campaigns back from the brink and help marketers meet goals on time. Rescue marketing can also redefine marketing strategies and align efforts with the current state of things: ongoing industry changes, daily unfolding national issues, changing customer behaviors/expectations and all other aspects that can greatly affect the success of your marketing plans.
Why have you never really heard of rescue marketing? As Previously mentioned, it’s a specialized area of marketing that not every agency is capable of providing. In addition, let’s face it, many marketers wouldn’t want to admit that their marketing needs rescuing. However, with the troubles of our current times, comes more of a willingness to not only admit the need of a rescue, but to seek one out.
Many marketers are not sure where to start, fortunately, KPI Agency has developed a series of Rescue Marketing programs that coincide with the top issues marketers are experiencing in our uncertain times.
Level 1: Self Rescue: Marketers that sense something is off about a campaign, but not sure why; or results have been disappointing and not meeting KPI’s and objectives. This level will find if problem areas exist and identify those areas along with possible solutions.
Level 2: Tactical Rescue: Marketers that know a specific tactic or campaign is underperforming and oftentimes know where the problem is, but are unsure exactly how to fix it. They just need assistance to get it back on track for maximum performance without delays.
Level 3: Peak Rescue: Marketers that are unsure about their current strategy and tactical execution due to the “new normal” affecting their category, market, and customer journey. Many companies that have put their marketing on hold find themselves in this area of how to move forward.
If you are unsure and your current marketing issues are not easily fitting neatly into one of the aforementioned levels, don’t worry. Many marketers have unique situations and require a hybrid of rescue marketing solutions. For additional help with recognizing where Rescue Marketing could help your organization, please check out the KPI Rescue Marketing Guide. The guide walks marketers step by step through specific areas to help determine which type of rescue marketing best fits their current situation. It is an extremely helpful aid in taking important first steps on the way to getting your marketing back on track.
If you identified a specific Rescue Marketing Level that fits with your current needs, please reach out to us directly at our KPI Agency Rescue Marketing Page. If you would prefer to speak more about the possibility of receiving a customized rescue, please contact me directly dave@thekpiagency.com
