When visitors to your website leave quickly, don’t engage, or fail to convert, you’ve got a big problem with your user experience that may have long-lasting effects. Addressing these issues (ideally before they become problems) doesn’t have to be painful, chancy, or all-consuming. Using a simple, strategic approach, you can make changes that result in optimized experiences for the website you’ve already invested so much in.
Follow a Set Plan
Are you logging onto your website dashboard with a vague concept of making things better? This is common, but it isn’t an approach that generates consistent or even effective results. So, we’ve created a Website Experience (UX) Fundamentals Strategic Health Check Planner as a guide.
This is a clear, easy-to-follow plan where you use your goals and objectives to check-up on each part of your website, identify target areas and problems, and address them. It includes a rating system that you can use as an ongoing history of your site’s health and UX parameters.
Avoid the UX Vacuum
It’s tempting to address UX needs in a vacuum without laddering up to the strategic imperatives your website should address. Following our UX planner helps you maintain the focus on what you need to accomplish in your business—without getting lost along the way!
Don’t Check It and Forget It
Use this tool to evaluate and audit your UX every 6 months. Website user experience is a fluid metric that changes along with your current organizational goals and customer demands. It’s important to carve out time twice a year to keep your site up to speed.
Everything you do to improve the user experience reinforces your branding and message, improves search engine optimization, and helps you reach your conversion goals. With our planner, you can accomplish these with more ease and less angst.