Business Challenge: ZTE was seeking to break into the top three mobile phone manufacturers in the US smartphone category with the launch of the Nubia 5S Mini and was seeking ‘blue sky’ ideas from an agency roundtable.
Solution: KPI developed a comprehensive launch strategy including social media activations, digital media, spokesperson partnerships, UGC campaigns, and college campus activations.
Result: ZTE was able to have the confidence that all stones were overturned and exceeded expectations with this device.
