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Zain

Zain

Business Challenge: Zain was seeking to increase Impressions Share for its critical large scale multilingual paid search campaigns as well as improve conversion for lower funnel search terms.

Solution: KPI Audited the account including a restructure, analytics and conversion tracking adjustments, and bidding enhancements.

Result: in just 2 months Impression Share increased by 22% through smart bidding enhancements, while also concurrently seeing increases in every other tracked Key Performance Indicator.

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