Business Challenge: Zain was seeking to increase Impressions Share for its critical large scale multilingual paid search campaigns as well as improve conversion for lower funnel search terms.
Solution: KPI Audited the account including a restructure, analytics and conversion tracking adjustments, and bidding enhancements.
Result: in just 2 months Impression Share increased by 22% through smart bidding enhancements, while also concurrently seeing increases in every other tracked Key Performance Indicator.
