Business Challenge: KPI Agency was brought in to help take L.A. Care Covered’s digital and media strategies to the next level. From digital media buying to user experience and development. With the implementation of the Affordable Care Act, shopping for health insurance became a daunting and confusing task. L.A. Care was trying to understand how to make the experience easier and more personalized for health insurance shoppers.
Solution: KPI Agency created a number of shopper preference segments, each with a customized landing page for the way that segment preferred to shop.
Result: The learnings from that landing page testing strategy helped to inform a dynamic content and experience generation execution for their upcoming website redesign.