• +1.949.304.3043
  • info@thekpiagency.com
  • Follow us on Facebook
  • Follow us on twitter
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Facebook
  • Follow us on twitter
  • Follow us on Linkedin
  • Follow us on Instagram
  • About
  • Work
  • Clients
  • Capabilities
  • Approach
  • Team
  • Locations
  • Podcast
  • Lifeline
  • Contact

Healthcare Company Media Results

Healthcare Company Media Results

Business Challenge: In 2018, our client narrowed their media focus from multiple conversion objectives to a singular focus on patient “Information Kit” orders, targeting a 2x increase in the number of orders from all channels from the previous year.

Solution: KPI Agency launched a Facebook social campaign to meet the aggressive Info Kit goal by the end of the year. The campaign included newsfeed ads using native lead generation embedded forms with strong CTAs, generating thousands of orders with a 14% conversion rate to actual procedure within 60 days of referral.

Result: KPI implemented daily comment reporting and moderation responses, automated lead delivery via API to their fulfillment house and CRM systems, daily/weekly/monthly optimizations, and rigorous A/B testing (including creative, audience, and objective segmenting). This all lead to KPI Agency blowing past the 2x Info Kit order target early in Q4 with Facebook alone, with a Cost-Per-Order (CPO) of 90% less than the prior year’s overall CPO.

Case Study Navigation

  • « Previous Case Study
  • View All Case Studies
  • Next Case Study  »

Recommended Resources

Marketing Rescue Profiles: How Colleen Sellers of TytoCare is Rescuing an Antiquated Healthcare Delivery System

Marketing Rescue Profiles: How Colleen Sellers of Ty...

August 21, 2020 (August 21, 2020) by Chad Childress
How B2B Companies Can Fix Their Lack of Effectiveness with Instagram

How B2B Companies Can Fix Their Lack of Effectivenes...

August 17, 2020 (August 17, 2020) by Darryl Alexander

Newsletter

Subscribe to the “Marketing Rescue Recap” our twice-monthly curation of our latest and best thought leadership.

    Instagram

    …

    Podcasts

    • Latest Episodes
    • The Conspiracy Dilemma

      January 6, 2021

    • The Brand That Went Back to Its Bean

      December 30, 2020

    Listen on:

    • Follow us on Facebook
    • Follow us on twitter
    • Follow us on Linkedin
    • Follow us on Instagram
    © Copyright KPI Agency INC. 2021 | Privacy Policy