KPI Agency provides specialized services to fill the gaps in your current agency ecosystem.

When something’s not making progress, when you need to manage a transition, or when you need specialized, highly strategic work that drives results, KPI Agency has you covered.

Production Model

Our "Hollywood Production Model" approach means you get the best most perfectly tailored talent working on your unique needs, without having a bunch of non-expert staff creating bloated retainers. When the work is done our experts move on to the next problem to solve.


Our executive leadership doesn’t disappear after initial meetings, we work hand-in-hand with you in the trenches to provide the continuity, clarity, and rigor to execute your business with excellence.


Get only what you need and everything you need. Once the strategy is nailed, execution becomes critical. Tap into Creative, Development, and Media studios to deliver exceptional results.

We make
exceptional ordinary

See the rest of our case studies, and learn how KPI Agency performs when you need it most.


The Marketing Rescue Podcast

On each episode of the Marketing Rescue Podcast, Nico Coetzee (Global CEO of KPI Agency) and Chad Childress (Global President of KPI Agency) take you behind the scenes of the biggest failures in brand history, and tell the inspiring comeback stories of the most epic marketing turnarounds.

Find out more at:

Listen now on:

Our Clients


Agency Collaboration


  • Quant &
  • Primary
  • Competitive
  • Influencer identification
  • Target audience and persona creation


  • Media
  • Analytics
  • QA process
  • ROI analysis
  • HIPAA / GDPR compliance

Rescue Projects

  • Web & mobile development rescues
  • Analytics
  • Clinical trial recruitment
  • Campaign
  • Media

Specialized Strategic Engagements

  • Confidential projects
  • Agency transition support
  • Agency rescue support (non-threatening, collaborative help for struggling agencies)
    • Agency transition oversight and deliverables management
    • Transition process creation and documentation
  • Strategic consulting in partnership with existing agencies for
    • Agency transition oversight and deliverables management
    • Transition process creation and documentation


You are our story. You are unique with individualized needs, objectives, urgencies, and challenges. Our team has the talent and adaptive vision to custom assemble the perfect marketing team for your needs without the bloat and layers of network agencies without losing the continuity of white-glove service.


The KPI Agency team spans three continents, with deep expertise across the scope of modern marketing. Our global studio structure allows us to put the best people on the project, regardless of location or subject matter need, and to ensure the flexibility needed to meet your deadlines. Simply put, we are custom-built for high performance.


LOS ANGELES 10:50 am (GMT-7) CINCINNATI 1:50 pm (GMT-4) BELGRADE 7:50 pm (GMT+2) CAPE TOWN 7:50 pm (GMT+2)

Los Angeles

10:50 am


1:50 pm


7:50 pm

Cape Town

7:50 pm

The KPI Agency Leadership Team

Founded in 2014 by agency veterans Nico Coetzee and Chad Childress, KPI Agency today spans three continents with specialized expertise in a variety of verticals including healthcare, financial services, restaurants, and technology.

Nico Coetzee - CEO and Co-Founder at The KPI Agency

Nico Coetzee

CEO and Co-Founder

Nico brings over 20 years of international digital experience in building, managing, and scaling agency teams and client business. Prior to starting KPI Agency, Nico was the Managing Director at Media360 - An InVentiv Health Company USA, Group Director of Performance Marketing at Possible Worldwide - a global WPP digital agency - USA, Regional Head of Digital at Mindshare – Dubai, Interactive Practice Lead at Wunderman – London and Amsterdam and Art Director at TWM - South Africa.

Chad Childress - President and Co-founder at The KPI Agency

Chad Childress

President and Co-founder

Chad has over 17 years of experience in marketing and advertising across a broad set of verticals from financial and healthcare to restaurants and technology, and has lead strategic engagements for Pfizer, Fifth Third Bank, HSBC, AstraZeneca, Novartis, Abbott Laboratories, Procter & Gamble, Takeda, Sanofi, Bayer, AbbVie, Stryker, Edward Lifesciences, Mylan, and many more.


New Business & RFP Submission

+1.949.304.3043 | chad@thekpiagency.com

All Other Inquiries