KPI Labs

INNOVATION MADE SIMPLE

Problems are just opportunities waiting to be captured. Our LABS division is constantly developing innovative product solutions to the same old problems that consistently plague the marketing and advertising industries.

 

Every quarter KPI LABS holds an Innovation Challenge where every KPI Agency employee regardless of role, tenure, or division has the opportunity to pitch to the board of directors on any idea for a product or technological solution that will solve an identified industry problem. A bonus is paid to any employee with a winning idea that the board of directors decides to invest in and the winner has the opportunity to actively spearhead the development of the solution – if they want to take it and run.

CHECK OUT RECENT GRADUATES OF KPI LABS.

CHALLENGE

How do we solve the problem of Clinical Trial Sponsors inability to track specific advertising activities to actual patient enrollment?



GRADUATE SOLUTION

KrescendoHUB is a compliant patient recruitment platform that delivers patient referrals to study centers through a single connected ecosystem enabling sponsors to close the loop and understand which specific ad, keyword, or channel drove actual study enrollments.

CHALLENGE

How can we deliver the most targeted, efficient, and transparent digital advertising in the healthcare advertising industry?

GRADUATE SOLUTION

KrescendoMED is a programmatic digital media buying engine with direct connections into over 350 media networks and publishers. But the secret sauce is made of more than reach and buying power, our proprietary combination of behavioral, demographic, financial, and epidemiological data including ICD10 claims data, allows us to match patient and HCP targeted advertising with unparalleled precision.

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