Assignment: In 2018, Edwards Lifesciences narrowed their media focus from multiple conversion objectives to a singular focus on “Information Kit” signups, targeting a 2x increase in the number of sign-ups from the previous year.
Solution: KPI Agency launched a Facebook social campaign to meet the aggressive Info Kit goal by the end of the year. The campaign included newsfeed ads using static and lead generation creatives with strong CTAs, generating thousands of patient referrals with a 14% conversion rate to actual procedure within 60 days of referral.
Result: Using daily comment reporting and responses, automated lead delivery via API, daily/weekly/monthly optimizations, and rigorous A/B testing (including creative, audience, and objective segmenting), KPI Agency blew past the 2x Info Kit conversion target early in Q4, with a cost per lead (CPL) 90% less than the prior overall CPL.
We are proud of our collaboration with Ignyta. Ignyta came to KPI to create targeted media campaigns for their precision oncology clinical trial. KPI created a comprehensive media ecosystem, all driving to the new custom built clinical trial website. The site provided information, tools, and resources for both patients and healthcare providers – establishing Ignyta as the best option for clinical trials in oncology. The result: A 668% increase in patient lead referrals.
The learnings from those efforts led to deeper discussions about each of Ignyta’s core audiences, and how to best meet their needs. From these insights and conversations came new and powerful corporate branding and enhanced audience messaging.
The branding and messaging was solidified via a new Brand Book, infused into a new corporate website, and leveraged across every touch-point, including the design of Ignyta’s physical space.
Exagen Diagnostics was seeking to enhance the visual presentation and messaging for their top selling product. KPI gathered insights from an Attitudes Trial and Usage (ATU) Study and stakeholder interviews to craft a new positioning and messaging platform.
The new messages were then designed into 3 distinct print ad and sales aid concepts that underwent further user testing to refine and identify the best possible comprehensive positioning and visual delivery.
The final winner was then selected and cascaded into future marketing efforts and executions.
AstraZeneca called on KPI Agency to increase enrollment into a flagship trial for an EGFR inhibitor in their oncology portfolio.
KPI Agency created a digital media program, developed patient friendly messaging, launched a study website, and implemented a holistic analytics solution enrolling patients and optimizing the program along the way.
The study met its enrollment targets ahead of schedule and led to the accelerated approval of one of AstraZeneca’s most important new cancer treatments.
KPI Agency was brought in to help take LA Care Covered’s digital and media strategies to the next level. From digital media buying to user experience and development.
With the implementation of the Affordable Care Act, shopping for health insurance became a daunting and confusing task. LA Care was trying to understand how to make the experience easier and more personalized for health insurance shoppers.
So KPI Agency created a number of shopper preference segments, each with a customized landing page for the way that segment preferred to shop. The learnings from that landing page testing strategy helped to inform a dynamic content and experience generation execution for their upcoming website redesign.